As a marketing student, I find New Media to be a great tool for promoting business and reaching out to customers. Nowadays, we no longer have to rely on word-of-mouth about the quality of a particular product, or ask friends if the new restaurant down the block is any good. We have New Media tools to aid us in our research of such matters! We can screen through countless reviews on sites such as Yelp or Citysearch which are great because they put the tools provided by New Media to local use. Our previous assignment required us to explore about the various uses of Twitter, which prompted me to create a Twitter account for a local business I am helping to promote. As of now, I believe I am the only follower, but I hope that soon that number will grow. The business is a jewelry store and piercing parlor in the East Village called "Jewels 32." New Media is very versatile when it comes to creative marketing: I have helped generate a page and write content in Yelp and Google for Jewels32 and create small web promotions (a feature available on both sites). Yelp, Google and Twitter make it very easy to "get your business out there." All I had to do was fill in the pre-generated text fields in the content wizard to provide some interesting and useful info about Jewels 32 and add a few pictures to make the page more appealing. What is also great about these sites, is that they incorporate the social networking aspect into them. Users can post reviews, and the business owner can post responses, etc. In Yelp, there is a whole community of Yelpers, where the number of reviews you post is counted and you can even upload a pic of yourself. Here are the links to the webpages for Jewels 32 where I've helped write the content:
Yelp! for Jewels 32, Place page on Google Jewels 32, Twitter for Jewels 32.
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